$1.45
Reported cost per lead.
Jewellery · Lead generation
Michael Trio
Campaign optimisation for customised diamond-ring enquiries, focused on lower acquisition cost and sales growth.
Reported outcomes.
+210%
Sales growth reported across the engagement.
Sharper acquisition
Campaigns were refined around higher-intent jewellery enquiries.
What the work focused on.
Audience intent
Prioritising prospects actively considering a customised ring.
Campaign optimisation
Testing targeting and messaging to reduce wasted spend.
Lead journey
Connecting the advertisement with a clearer enquiry and sales process.
Reduce friction before increasing spend.
Start with a website and campaign audit covering the offer, lead form and conversion tracking.
Get Website Audit