Retail · Paid ads and lead generation

Mattress House

Paid advertising optimisation for an on-demand mattress factory outlet brand.

Reported outcomes.

+83%

Increase in leads.

+237%

Sales growth reported across the engagement.

Better visibility

Clearer tracking and optimisation across large-scale paid campaigns.

What the work focused on.

Campaign structure

Improving account organisation, targeting and budget allocation.

Lead generation

Aligning ads and landing destinations around enquiry volume and quality.

Performance review

Using campaign data to identify waste and scale stronger combinations.

Improve the route from click to enquiry.

Start with a website and campaign audit before increasing spend.

Get Website Audit