Education · Targeting and conversion

Heguru Education

Campaign targeting for preview classes, focused on lead quality and enrolment outcomes.

Reported outcomes.

Increase in sign-ups.

Closing rate reported for the campaign.

Targeting and messaging were refined around parents more likely to enrol.

Clarifying who the preview class was most relevant to.

Presenting the preview-class value clearly across ads and landing steps.

Connecting lead generation with a stronger enrolment process.

Start with a website and funnel audit covering audience fit, landing-page clarity and follow-up.